Planned Parenthood along with Center for Community Change Action, Color Of Change PAC, and the Service Employees International Union are shelling out $30 Million dollars to get minority, women and young voters out for midterms.
A coalition of liberal organizations that includes the political arm of Planned Parenthood rolled out a $30 million program Monday to mobilize “infrequent voters” to cast ballots for progressive candidates in the midterm elections.
Infrequent voters include people of color, women and young people, the coalition says in a joint news release.
The initiative will target voters in Michigan, Florida, and Nevada.
Message from the executive director of Planned Parenthood
“For people of color, young people, and women, everything is on the line in this election,” Deirdre Schifeling, executive director of Planned Parenthood Votes, said in a statement. “The Trump-Pence administration has rolled out discriminatory rules and policies that undermine our basic rights and freedoms. To win in 2018, we need to channel the unprecedented energy and activism we’ve seen in response to these attacks towards winning at the ballot box.”
They are targeting 1.25 million in Florida, 1 million in Michigan and 250,000 in Nevada.