Planned Parenthood along withÂ Center for Community Change Action, Color Of Change PAC, and the Service Employees International Union are shelling out $30 Million dollars to get minority, women and young voters out for midterms.
A coalition of liberal organizationsÂ that includes the political arm of Planned Parenthood rolled out a $30 million program Monday to mobilize â€œinfrequent votersâ€ to cast ballots for progressive candidates in the midterm elections.
Infrequent voters include people of color, women and young people,Â the coalition says inÂ a joint news release.
The initiative will target voters in Michigan, Florida, and Nevada.
Message from the executive director of Planned Parenthood
â€œFor people of color, young people, and women, everything is on the line in this election,â€ Deirdre Schifeling, executive director of Planned Parenthood Votes, said in a statement. â€œThe Trump-Pence administration has rolled out discriminatory rules and policies that undermine our basic rights and freedoms. To win in 2018, we need to channel the unprecedented energy and activism weâ€™ve seen in response to these attacks towards winning at the ballot box.â€
They are targeting 1.25 million in Florida, 1 million in Michigan and 250,000 in Nevada.