The Mississippi State Police will no longer buy Nike products due to the recent Colin Kaepernick ad campaign, a state official told reporters.
The state called the apparel brand â€œunpatriotic.â€
â€œAs commissioner of the Department of Public Safety, I will not support vendors who do not support law enforcement and our military,â€ Commissioner Marshall FisherÂ toldÂ AP reporters.
Past purchases by the agency included tactical uniforms, shoes and shirts, and Fisherâ€™s decision was backed by Gov. Phil Bryant.
â€œI support the commissionerâ€™s decision,â€ he said in a statement, adding that state purchases wonâ€™t be from â€œa company that pays an individual who has slandered our fine men and women in law enforcement.â€
Earlier this month, a Christian collegeÂ announcedÂ its athletic department will also avoid buying Nike gear.
The College of the Ozarks, located in Missouri, even went as far as removing existing Nike uniforms.
â€œIf Nike is ashamed of America, we are ashamed of them,â€ College of the Ozarks President Jerry C. Davis said in a statement. â€œWe also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.â€
Nike stocks hit an all-time high after the controversial ad campaign was announced, but itâ€™ll be interesting to see what happens to the brand in the long-term.
When The Smoke Room reported the news, which was linked on the Drudge Report, some article commenters suggested Nike damaged its brand for short-term gain.
â€œThat kind of damage isnâ€™t reflected in the stock price in a matter of weeks,â€Â wroteÂ the top commenter. â€œI even predict their sales will increase in the short term fueled by those people who want to show support for Kaepernick.â€
â€œLong-term? I foresee a slow but steady decline. There are now many people who simply will not buy Nike products again.â€