The Advertising Standard Authority of the U.K will ban companies from using ‘sexist ads’.
Adverts showing a woman struggling to park a car or a man refusing to do housework while his wife cooks dinner will be banned from next year as part of an industry-wide crackdown on sexist stereotypes.
Under the new rules, British companies will no longer be able to create promotions that depict men and women engaged in gender-stereotypical activities, amid fears that such depictions are contributing to pay inequality and causing psychological harm.
Adverts will no longer be able to show a person failing to achieve a task specifically because of their gender, such as a man unable to change a nappy or a woman unable to do DIY.
The rules will also ban adverts that suggest that transforming your body will make you romantically successful, while also clarifying rules on the sexualisation of young women.
The Advertising Standards Authority will enforce the new code from June 2019. Members of the public will be able to report adverts to the regulator if they feel they breach the code.
The ASA’s Ella Smillie, who helped to devise the new rules, said: “We don’t see ourselves as social engineers, we’re reflecting the changing standards in society. Changing ad regulation isn’t going to end gender inequality but we know advertising can reinforce harmful gender stereotypes, which can limit people’s choices or potential in life.â€
This just shows where the progression of cultural leftism will bring you. There is no sugar coating just how authoritarian a rule like this is. There is no actual definition of what a ‘sexist ad’ would be and this will just lead to massive censorship.
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