More bad news for the NBA.
NBA ratings are down double digits so far in the Semifinals round.
This comes after first-round numbers crashed up to 17 percent over 2018 and 2019.
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TV ratings for the second round of the NBA playoffs are not doing well for the league. After the first-round numbers crashed up to 17 percent over 2018 and 2019, the semifinals appear to be doing no better.
Several days ago, Sports Business Journal writer John Ourand reported that the first-round ratings were dismal when measured against 2018 and 2019. According to Ourand, the ratings for the opening games of the 2021 NBA playoffs were pretty much the same as the 2019 season. However, viewership was down 17 percent from the 2018 season.
But with LeBron James and the L.A. Lakers eliminated in the first round and with the semifinals continuing without them, the numbers are falling farther.
Our and reported that Wednesday’s Nuggets-Suns NBA second-round Game 2 averaged 3.53 million viewers and actually gained one percent over the 2019 season. However, that was actually off 18 percent over last year’s comparable game.
Wednesday’s Nuggets-Suns NBA second round Game 2 averaged 3.53 million viewers on TNT, per John Ourand of Sports Business Journal — up 1% from Blazers-Nuggets on the comparable night two years ago (3.51M). Viewership actually declined 18% from the comparable game in the “bubble,” with the caveat that last year’s game was a first round Game 7 (Thunder-Rockets: 4.29M).
On Tuesday, both Hawks-Sixers Game 2 and Clippers-Jazz Game 1 averaged 3.63 million viewers — down 18% and 41% respectively from the comparable 2019 doubleheader (Celtics-Bucks: 4.45M; Rockets-Warriors: 6.16M). Compared to last year in the “bubble,” Hawks-Sixers soared 93% over a late afternoon Celtics-Raptors Game 2 on ESPN (1.88M) and Clippers-Jazz increased 7% over a first round Jazz-Nuggets Game 7 on ABC (3.39M).
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