The NBA continues its rating struggle.
Game 5 of the NBA finals was down 50% since 2019.
NBA Finals slips back under 10M mark on a Saturday night
— Up just 7% from last year's Game 5 (top game in the "bubble")
— Down big 49% from Game 5 in '19 (Durant return/Achilles)
— Still among ten most-watched (non-football) sportscasts since 2019https://t.co/33Uy1hH1FC
— Sports Media Watch (@paulsen_smw) July 20, 2021
So far, the 2021 NBA finals are off by millions of viewers per game compared to 2019 (2020 being set aside because of the pandemic).
Before Game 5, the lowest-rated game of the series was Game 1, which lost 5 million viewers from 2019. However, Game 5 now tops that with nine million fewer fans. Both Game 2 and Game 3 were down more than 30 percent over 2019.
SportsMediaWatch recently revealed the stark numbers:
Game 1: 13.5 million
Game 2: 14.1 million
Game 3: 13.44 million
Game 4: 13.2 million
Game 5: 18.3 million
Game 1: 8.6 million
Game 2: 9.4 million
Game 3: 9 million
Game 4: 10.3 million
Game 5 – 9.6 million
It seems that the NBA has lost a lot of fans for good.
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