The ratings for the 2021 NBA Finals are in and they are not good.
Besides last year’s record-low ratings this year’s NBA ratings are the lowest since 2007.
Many supporters of the NBA cautioned against reading too much into the abysmal 2020 NBA Finals ratings because the season was so irregular. Now, we have the ratings for the recently concluded 2021 NBA Finals, and they are still very poor.
The 2021 NBA Finals averaged 9.91 million viewers, a 32% increase from the record low 2020 series that took place in the Orlando bubble. The 2020 season was interrupted by the pandemic, and its return in the bubble was marred by an embrace of progressive politics. The 2020-2021 season was a return to a more normal schedule, shortened by only 10 games and started in mid-December as opposed to the usual mid-October tipoff.
But, aside from last year’s awful ratings, the 2021 NBA Finals saw the lowest average viewership since 2007. This came despite several great storylines, including the emergence of Phoenix Suns star Devin Booker, two-time league MVP Giannis Antetokounmpo finally arriving on the league’s biggest stage, and future Hall of Famer Chris Paul chasing the championship that has eluded him since he arrived in the league in 2005.
It seems that the NBA has lost a good chunk of fans for good.
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